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jamiedurrant.com / index / lead ux-ui designer / est. 1998crumb · mono 12

Game interfaces that disappear into play.H1 · Archivo 900 · clamp 40–76

Designing the menus, HUDs and player journeys behind 25+ shipped titles since 1998, for Ubisoft, Microsoft and Sony, across AAA console, mobile and VR.

View the work
Shipping since1998and still shipping
Titles shipped25+AAA · mobile · VR
Biggest launch40M+My Horse downloads
Fable II Metacritic89BAFTA winner
01 / work

The work, in context

Every project below shipped. Click any card for screenshots, UI concepts and video walkthroughs.

tabbed cards are studio folders · they hold multiple case files

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Folder

02 / changelog

Career changeloglog · reverse-chron · ver mono 14/600

One career in games, released continuously since 1998. Beta programme running since 1988. Latest version first.

v6.02018 – now

Electric Square

Lead UX/UI · shipped Assassin's Creed Nexus VR and Forza Street + two titles still under NDA
LATEST RELEASE
v5.02016 – 2018

Supermassive Games

UI/UX · The Inpatient, Hidden Agenda, Bravo Team, Man of Medan
HORROR PATCH
v4.32012

Relentless Software

UI, icons and achievements · Nat Geo TV Kinect
v4.22011

NaturalMotion

UI Artist · My Horse, NFL Rivals, Jenga
40M+ DOWNLOADS
v4.12010 – 2015

Fun Bits Interactive

Studio brand, website and Escape Plan concepts
#1 PS VITA GAME
v4.02009 – 2016

The freelance years

Brighton · Sing On (Wish Studios), Top Gear Rally, Peugeot Rally and Magnatron (Player Three), PlayStation Vita Pets, Park Avenue People
v3.02009 – now

The Strange Case Company

Artist · limited edition prints, stocked across nine UK galleries
BRANCH · STILL OPEN
v2.02006 – 2009

Lionhead Studios

Senior Graphic Designer · Fable II front end, HUD and GUI · the Lionhead and Fable web presence
BAFTA WINNER
v1.01998 – 2006

Lionhead Studios

Senior Online Designer · Black & White scenario scripting, Fable particle effects, every Lionhead site
INITIAL RELEASE
v0.41997

3D/4D Holographics

Lenticular displays for clients including DERA and Gordon's Gin
v0.31996

SFX and modelmaking

Prosthetics with Geoff Portass (Dr Terror's Vault of Horror) · Hasbro props at Design Etc
v0.21991 – 1996

Treasure World

Animatronic dioramas: sculpted, silicon-skinned and choreographed the shows
v0.11988

The Travelling Matte Company

Computer graphics for series two of ITV's Knightmare
INITIAL COMMIT
03 / spec

About Jamie

Lead UX/UI designer, in the video game industry since 1998, from AAA blockbusters to global mobile hits. The through-line in all of it: great game interfaces should be invisible, guiding players naturally without ever breaking immersion.

That has meant VR menus you grab with your hands on Assassin's Creed Nexus, a console racing franchise rebuilt for thumbs on Forza Street, a BAFTA-winning RPG on Fable II (3.5M+ sales), and a horse that 40 million people looked after on My Horse, Apple's Game of the Week.

The approach is the same at every scale: player-centric metrics, aesthetic discipline, and prototypes early enough to change your mind cheaply.

Spec sheet

roleLead UX/UI Designer
active_since1998
titles_shipped25+ (2 under NDA)
platformsConsole · Mobile · VR
notableFable II · AC Nexus · My Horse
awardsBAFTA-winning titles
UX StrategyUI DesignArt DirectionVR InteractionMobile UXDesign SystemsTeam LeadershipRapid Prototyping
kv · dashed rules · mono keys 11.5
04 / notes

Notes from the team

"You can't help but constantly wonder how he can be such an amazing artist but at the same time display such a rigid understanding of technical concepts. With Jamie on your team you're at a big advantage."
Kostas ZarifisHead of Operations, Hypersonic Laboratories
"He understood the underlying requirement quickly and produced fantastic results that precisely matched the brief on each bit of work he undertook, from reworking logos to a full website design and build."
Lucas MacInnesFreelance client, brand and web
"A very creative, yet pragmatic graphic designer. His dedication and talent contributed a great deal when it came to developing the user interface for Fable II."
Guillaume PortesFable II development team, Lionhead Studios
"Being able to request things from Jamie and receive them back better than I could imagine is invaluable. He adds great input and works fast to a high quality standard."
Liam WyattSenior Game Designer, Studio Gobo
"Jamie has a great eye for clean visuals, a very creative take on things and always brings well-thought out process and concepts to the table."
Chris MillarCEO, Fun Bits Interactive
"His approach to creative problem solving always astounds me. Combine his artistic ability with his razor sharp wit and you have a unique individual who seems to deliver the unexpected every time."
David GirlingAssociate Professor, University of East Anglia
05 / contact

Open a project file

Looking for UI/UX expertise, creative direction, or a designer who has shipped on every platform that matters? Send a message and it goes straight to Jamie.

✓ sent securely via this site
✓ reply within 48 hours
✓ no spam, no newsletters, ever
✓ or find me on LinkedIn

— JD · drafting since 1998

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