JD-PORTFOLIO / case file / Lead UX/UI · iOS/Android

Forza Street

  • Role: Lead UX/UI
  • Platform: iOS/Android
  • Made for: Microsoft
  • Studio: Electric Square

Forza Street was built for desktop, so the interface had to be reimagined from scratch for phones: landscape play, driven entirely by thumbs. Every control was repositioned to sit within the natural arc of the thumbs, with the race flow, garage and upgrade paths rebuilt around one-handed reach.

Reward Concept Mockups within After Effects
Reward Concept Mockups within After Effects
Reward Concept Mockups within After Effects
Reward Concept Mockups within After Effects
Splash Screen
Splash Screen
Car selection screen — intuitive filtering and visual progression
Car selection screen — intuitive filtering and visual progression
Garage management — collection view with upgrade pathways
Garage management — collection view with upgrade pathways
Main Menu — streamlined navigation with one-tap race access
Main Menu — streamlined navigation with one-tap race access
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Achievement unlocked